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[Sitemap](https://medium.com/sitemap/sitemap.xml) [Open in app](https://play.google.com/store/apps/details?id=com.medium.reader&referrer=utm_source%3DmobileNavBar&source=---top_nav_layout_nav-----------------------------------------) Sign up [Sign in](https://medium.com/m/signin?operation=login&redirect=https%3A%2F%2Fmedium.com%2F%40ktgubur%2Franking-signal-transition-rank-higher-with-domain-migration-after-lost-core-updates-110-982bfb1e77a2&source=post_page---top_nav_layout_nav-----------------------global_nav------------------) [Medium Logo](https://medium.com/?source=---top_nav_layout_nav-----------------------------------------) Get app [Write](https://medium.com/m/signin?operation=register&redirect=https%3A%2F%2Fmedium.com%2Fnew-story&source=---top_nav_layout_nav-----------------------new_post_topnav------------------) [Search](https://medium.com/search?source=---top_nav_layout_nav-----------------------------------------) Sign up [Sign in](https://medium.com/m/signin?operation=login&redirect=https%3A%2F%2Fmedium.com%2F%40ktgubur%2Franking-signal-transition-rank-higher-with-domain-migration-after-lost-core-updates-110-982bfb1e77a2&source=post_page---top_nav_layout_nav-----------------------global_nav------------------)  [Search Engine Optimizatio](https://medium.com/tag/search-engine-optimizatio?source=post_page---header_tags--982bfb1e77a2---------------------------------------) [Holisticseo](https://medium.com/tag/holistic-seo?source=post_page---header_tags--982bfb1e77a2---------------------------------------) [Koraytugberkgubur](https://medium.com/tag/koray-tugberk-gubur?source=post_page---header_tags--982bfb1e77a2---------------------------------------) [SEO](https://medium.com/tag/seo?source=post_page---header_tags--982bfb1e77a2---------------------------------------) [Semantic Seo](https://medium.com/tag/semantic-seo?source=post_page---header_tags--982bfb1e77a2---------------------------------------) # Ranking Signal Transition: Rank Higher with Domain Migration after Lost Core Updates — %110 Traffic Increase [](https://medium.com/@ktgubur?source=post_page---byline--982bfb1e77a2---------------------------------------) [Koray Tuğberk GÜBÜR](https://medium.com/@ktgubur?source=post_page---byline--982bfb1e77a2---------------------------------------) Follow 12 min read · Mar 18, 2024 3 [Listen](https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2Fplans%3Fdimension%3Dpost_audio_button%26postId%3D982bfb1e77a2&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40ktgubur%2Franking-signal-transition-rank-higher-with-domain-migration-after-lost-core-updates-110-982bfb1e77a2&source=---header_actions--982bfb1e77a2---------------------post_audio_button------------------) Share  Partial and Complete Migration representation via Zenarmor.com > _Can the same content rank higher on a brand-new domain than on an old domain with high-quality links and high PageRank? Despite the history behind the domain, why a brand-new domain rankhs higher with the same content? How semantics can help you leverage Entities and Search Engine communication to outrank your older domain, especially if you lost a Broad Core Algorithm Core System Update such as spam or helpful content update. Read this BlueHat SEO Case Study and use it as a preparation for the Holistic SEO version, which is going to be published as a book.
— Koray Tugberk GUBUR — Founder Holistic SEO and Leader of Holistic SEO Communities_ Avoiding the negative effects of lost Helpful Content Updates (HCU), SpamBrain updates, and Broad Core Algorithm Updates (BCAU) is possible by performing a website redirection. Many SEO A/B Tests I performed with different configurations get a “Ranking State” inheritance, especially if the redirected domain loses a Broad Core Algorithm Update. However, it is always possible to communicate with search engine algorithms by feeding them with data in the form of a website. To understand the Ranking State concept, the case study below involves over 35 SEO projects with updated GSC data and open name shares.
Learn Ranking States. The Ranking Signal Transition concept is related to Ranking Signal Dilution and Consolidation. Previously, I published a case study to explain how to consolidate Ranking Signals through Ok.com.tr, the biggest condom producer in Turkey, under the name Eczacibasi Holding. Press enter or click to view image in full size  Join 15.000 Marketers and businesspeople in the Holistic SEO Community.
Join by using the URL: [https://www.seonewsletter.digital/subscribe](https://www.seonewsletter.digital/subscribe) Ranking Signal Dilution happens when multiple web pages target the same query context or multiple contexts are targeted by the same web page. The Ranking Signal Dilution SEO Case Study achieved a %296 Organic Traffic Increase YoY despite being in the health industry. It was one of the early “no-backlinks, only semantics” types of SEO case studies in the journey of Holistic SEO. You can read the specific case study below.
[**Importance of Ranking Signal Consolidation, Web Entity Hierarchy and Clean URL Structure for Better…** \\ \\ **Discover the critical role of ranking signals in your website's SEO performance ➡ Our in-depth analysis explores the…**\\ \\ jetoctopus.com](https://jetoctopus.com/importance-of-ranking-signal/?source=post_page-----982bfb1e77a2---------------------------------------) Press enter or click to view image in full size  This represents avoiding and escaping the negative ranking state of an old domain that lost a core update by performing a rebranding and winning the latest core update. The ranking signal transition SEO Case Study involves transforming ranking signals of one domain to another during the migration process. The ranking signal transition requires 3 main components. 1. Transition of Brand Identity.
2. Aligning Query Log Sessions between two domains (redirected and targeted domains) 3. Keep the website design, content, CMS, brand colour palette, font, layout style, and resources the same. 4.
Performing Multi-step Site Migration The Ranking Signal Transition Case Study will be launched as an e-book. Since it is a complete Holistic SEO Case Study, the extended version involves patents, research papers, hierarchical concepts, and connected step chains. This version is a BlueHat SEO Case Study sample. Thus, you read a simple, instructive, and brief version.
Press enter or click to view image in full size  Sunnyvalley.io’s latest performance metrics show the lost core update, partial migration, and complete migration process. Recognize the increased clicks and impressions per day after the migration. ### Watch the Ranking Signal Transition SEO Case Study as Video The Ranking Signal Transition SEO Case Study (BlueHat) involves using Website Redirection to avoid the negative effects of Broad Core Algorithm Updates (BCAU) and Helpful Content System Updates.  The Holistic SEO Case Study (E-book version) is over 110 pages and 45.000 words long.
You can imagine the detail amount difference. To perform a “Ranking Signal Transition,” use the steps and understand the concepts below. Learn Ranking Signal Transition by watching the specific video. Press enter or click to view image in full size  Ahrefs Graphic for Zenarmor.com is demonstrated.
### 1\. Open the Targeted Domain at least 3 months before Complete Redirection. The BlueHat version of the Ranking Transition Signal case study involves only the most essential steps with clear instructions. While learning the key steps, remember that there are multiple other steps, definitions, and research behind every concept, from search engine engineers and designer materials.
- Openning the Targeted Domain at least 3 months before the complete migration means that the redirection target domain should start ranking on Google SERP by gathering historical data for the related topics. - Create a targeted domain rank for the new brand name. When people search for a new brand name, the domain should appear at the top. - [Zenarmor.com](http://zenarmor.com/) was an expired domain used for “gaming.” Thus, when you search for Zenarmor in the past, you see “gaming” results with “Zen Armor” items.
- It means that the “Zen Armor” query differs from “Zenarmor Advanced Firewall”. Thus, you must allow the new domain to gather historical data to change the query meaning. - Check the SERP from 2015. It has “Zenarmor” directly in the gaming context.
Press enter or click to view image in full size  Here is the SERP history from years ago for the query Zenarmor or Zen Armor. It is crucial to change and understand search engines’ query processing methods. - Watch the case study below to understand the concept of Query Semantics. If you do not understand a search query as Google does, you will create wrong semantic connections, decreasing your relevance to the query.
Watch the query semantics SEO case study. - Rank the targeted domain for at least three months with the old and new brand names while changing the effect of the new brand name’s previous context in the queries, which is gaming; the new query context should be transferred to “technology.” - If you fail to transfer query context, your new brand name and the website migration will decrease your rankings. Thus, many website migrations fail to create these connections. - Opening the new targeted domain for 3 months and ranking it for the new brand name is not only for the website but for the entire web entity.
- Understand the difference between a web entity and a website. Website is a website; web entity is everything under that website, including social media accounts, staff, CEO, story, motto, or any other attribute. - Thus, a Google Business Profile with the new brand name can be created, and the targeted website can be added to the website segment. - Match all the products, addresses, new logos, working hours, industries, and primary categories inside the GBP.
Include your GBP as part of the website migration. - When the complete migration starts, the old business GBP will be transferred to the new GBP simultaneously. This step is not explained in the video; thus, try to catch all of our content for the SEO Case Studies. - Open all social media accounts with the new name and start ranking them for the old and new names.
- On the new website, keep everything the same but change the logo and social media accounts to reflect the new brands. - Give canonical tags to the old domain for the 3 months. Keep the content the same. During the partial and complete migration process, this step will be reversed step by step.
- Understand that every change you make is reflected as data for the search engine algorithms. Websites are data for feeding Google algorithms. When you change even a pixel, it communicates with the search engine. Always give consistent, rich, meaningful data to search engines so that their confidence in your deserved rankings can be verified and validated.
Press enter or click to view image in full size  Zenarmor.com ranks way higher than the old Sunnyvalley.io, although it doesn’t have links or an old history. Compare it to the old domain graphics below. ### 2\. Understand the Multi-step Redirection Concept from Koray’s Framework - The multi-step redirection concept is part of semantics (Meanings — Semantics) in communication with search engines. Semantic SEO is not only about on-page changes or textual-visual improvements.
It is about focusing on the meaning of the data given to the search engine, whether it comes from pixels, letters, bytes, links, etc. - Multi-step redirection is from Koray’s framework and involves multiple steps to align the identity of multiple websites with each other. There are multi-domain websites and multi-website domains. This means that website boundaries are beyond the websites and are only domains.
Two different domains, such as “Oscarwylee.com.au” and “Oscarwylee.ca”, can be the same website but different domains, while certain websites, such as Forbes, can have multiple products that reflect different websites, such as Forbes Best Selections or Forbes Business Club. - The multi-step redirection concept has two main steps: partial and complete migration. - Perform partial migration using cross-domain canonicals from the targeted and redirected domains. - Add crypto canonicals by explicitly expressing that the original content appears in the old-redirected domain.
- Reverse the canonicals from the old domain to the new domain while adding Crypto-canonicals from the new domain to the old domain. - Crypto-canonical can be seen as the crypto-redirect. This means that the source of the content is explicitly stated with additional text above the website. - Move the most critical 20 articles from the old domain to the new domain.
- Publish 20 new and unique articles in the new domain but make them non-existent in the old domain. This step adds an asymmetric identity between the old and new domains while making the new domain more critical. - Start pointing the header and footer menu links directly to the new domain from the old domain. Make sure the referrer information for Googlebot crawlers appears in the log files by stating the old domain.
- Start using the new and old brand names in the social media accounts by adding the same #. - Add explicitly the new domain name to the old domain homepage by linking it, and state that it is the new brand name. - Use “Old Brand Name (New Brand Name)” synonymization in the old domain wherever you mention the company name, and use the “Brand New Name (Old Brand Name)” in the targeted domain. - Add the links from old social media accounts to the new ones.
If you have enough followers, you can directly change the names of social media accounts. However, opening separate social media accounts and ranking them directly for the new brand name is more helpful. - Make sure new queries appear as “Old brand name + New Brand Name” and make sure that the old entity name changes its place with the same attributes such as “price”, “login”, and “support”. - Compare and match the auto-suggestions for the old and new domains.
Google chooses autocompletion according to the possibility of clicks rather than only search demand. Thus, if the old and new query auto-completions are the same or highly similar, the migration is performed with legitimate reasons rather than spamming the search engine to avoid a negative ranking state or exploiting an expired domain without relevance or proper branding. - Perform the complete migration and use the [change of address](https://www.holisticseo.digital/technical-seo/change-of-address/) tool to notify Google of the specific migration. - Keep the ownership of both domains and their redirection between them as long as the universe exists.
Press enter or click to view image in full size  Sunnyvalley.io SEMrush graphic is demonstrated above. ## 3\. Align Ranked Query Networks between Redirected and Targeted Domain - Query networks are explained in the [Semantic Content Network](https://www.oncrawl.com/technical-seo/creating-semantic-content-networks-with-query-document-templates-case-study/) SEO Case Study. [Topical Authority](https://www.topicalauthority.digital/) is not only about topics.
Koray’s Framework and understanding of Topical Authority rely on understanding query processing and machine-learning limitations of search engine engineers. Topical Authority is about satisfying queries from the same query network. Queries from the same network are not always associated based on topics but sometimes query forms or user behaviours. - Thus, be sure that the traffic flow from the old domain to the new domain exists directly.
- This referral traffic should be correlated with the referral crawler hits from Googlebot systems in the log files. - Ensure that both domains exist in the same query networks with similar contexts and that the same users are caught in both domains. - Associate users with a “user-id”. If you have the same users from the same query networks and paths, the old and new domains approve each other with the user behaviours.
- User behaviours are the most robust search engine ranking signal. The relevance based on semantics, PageRank, and neural matching is predictive signals, while interpreting click models and behaviours is finalizing metrics with heavier weight. The ranking signals should be transferred via user-behaviours signals for faster-ranking growth and improvement during and after a website migration. Press enter or click to view image in full size  Sunnyvalley.io Ahrefs performance graphic shows fewer queries with the same amount of content.
## 4\. Adjust your “Content Bank” to have Momentum during and after Migration - Content Bank is a concept from Koray’s Framework. Every project needs to continue to take the attention of search engine crawlers by balancing the refreshment and discovery types of Googlebot hits. The content bank involves the articles, web page design changes, and layout improvements with pre-created web documents.
- The purpose of the web document bank is to guarantee the website’s constant improvement. If the website keeps publishing/updating the web documents, increasing the average quality by providing higher richness, relevance, and responsiveness with accuracy, it will better validate its ranking signal transition. Thus, keeping websites more active to increase quality with more publication/updating momentum is crucial around the specific migration. - [Quality threholds](https://www.oncrawl.com/technical-seo/importance-quality-thresholds-predictive-ranking/) is a concept from Koray’s Framework explained in the Svalbardi SEO Case Study by improving multiple websites.
Watch Koray Tugberk GUBUR’s interview with Jamal Qureshi to understand the business and SEO case study for Svalbardi that relies on the quality increase with 27 articles. The case study outranked Healthline, WebMD, and Medicalnewstoday without backlinks by focusing on increasing the website’s overall quality. Svalbardi Case Study interview with Jamal Qureshi. - Ensure the newly published documents involve the new brand name by connecting it to the primarily focused topics.
Link the newly published documents from the homepage and ensure they are directly related to the specific product and service. - Ensure you use Organizational Structured Data with the “oldName” property by directly describing the old name — new name relation. Use Progressive Web Applications similarly to express the relevance of new and old domain names. - Ensure you diversify your traffic flow and sources during the migration while increasing the publication frequency.
Use email marketing to attract more users from the same cluster and similar interests. Google’s search engine tracks traffic and user behaviors via Google DNS, Google Chrome, and Gmail (Google Email) services. Diversified traffic helps keep the search engine’s attention on you. - Use the same hosting provider and the same network in the IP address as much as possible by keeping the CMS the same.
Ensure you redirected all resource URLs to the new domain without leaving any gaps. Use an image CDN and keep the image URLs the same to decrease the cost of migration and ease the ranking signal transfer. ## 5\. Have Third-party Reviews and information Extraction Points (IEP) on the open web for Brand Name Change - Ensure that old and new brand name are associated each other with the help of an entity-hierarchy that is constructed with a consensus.
- News publications, press releases, social media shares, and SaS directories such as G2, TrustRadius, Capterra, Product Hunt, and AppSumo involve both products as equivalent. - Ensure that user reviews on the web reflect the relations between the old and new brand names and the old and new domain names. - Ensure that the CEO name, founders, investors, and address named entity signifiers stay the same and are consistently stated by multiple other sources. For example, when you perform an “About this page” search for the homepage, be certain that similar Sunnyvalley (Old brand name) and Zenarmor (New brand name) appear together consistently.
Press enter or click to view image in full size  Utilize the “about this source” SERP feature to communicate with search engines. Use consistent third-party authoritative sources to manage your [Brand SERP](https://www.holisticseo.digital/theoretical-seo/brand-serp-optimization/) and [Knowledge Panels](https://www.holisticseo.digital/theoretical-seo/knowledge-panel/). For example, below, you see the “Sensei (Oldest Name)”, “Sunnyvalley (Second Oldest Name)”, and “Zenarmor (Latest Name)” together on a third-party important source such as OPNSense Wikipedia page. Press enter or click to view image in full size  Use third-party authoritative sources to create consensus on search engine perception.
- OPNSense, PFSense, and other sources are important to keep the oldest, second, oldest, and latest names together. Because OPNSense, PFSense, and other sources such as Cisco appear in the queries with “Sunnyvalley” and “Zenarmor”. Also, being linked by these sources’ forums or their extensions, such as their “subreddits”, is essential. - In this context, you can read the SaaS SEO Case Study below to understand how we used semantic SEO for SaaS with a Topical Authority focus on creating Sunnyvale.
Today, SaaS has reached out to 10,000 paying subscribers and increased its revenue heavily through SEO. Stay with reason, love of research, and hard work. ## Get Koray Tuğberk GÜBÜR’s stories in your inbox Join Medium for free to get updates from this writer. Subscribe Subscribe Remember me for faster sign in Love you all.
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